There is a lot of value in Eastern markets due to emerging economies, a focus on ingredient and packaging innovation, and changes in consumer behaviour, meaning Asia, along with Latin America and Africa, will be key global consumer markets over the next...
Two years after launching its Care Creations brand to reach all consumers from different markets around the world, BASF has now developed new innovations based on consumer needs, which are just as important to ingredient suppliers.
With packaging potentially playing such a critical role in shaping a beauty consumer’s product choice, cosmetics companies need to adapt to the trends in order to maximise this opportunity.